Milo Greene is not real. However, the fictitious character that is Milo Greene is very much alive. His makers perceive him as an intellectual entrepreneur. In his poised and dignified manner, he keeps things close to the vest and lets everyone know who’s boss. He is exactly the type of man you would want to represent you in any business venture…and that is exactly why he was created.
In the DIY music world, having proper representation is key. Lacking an actual manager, college classmates Andrew Heringer, Robbie Arnett, and Marlana Sheetz concocted a virtual one – Milo Greene – to promote their individual musical efforts. It wasn’t until 2009 that the three began creating music together. While house sitting in the isolated Northern California foothills, the trio wrote and recorded a handful of songs. Seeking a name for their new venture, they thought it only natural to pay tribute to the fake manager/booking agent that had represented them throughout their college years: Milo Greene.
Eventually Heringer and Sheetz moved to Southern California, where Arnett was living. There, they added Graham Fink (formerly of ‘The Outline’) and Curtis Marrero (formerly of Arnett’s band...Read More